简述广告产品生命周期管理策略

来源：蜘蛛抓取(WebSpider) 时间：2011-10-23 06:33 标签： 产品生命周期管理
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产品生命周期进入成熟期时的特点及应采取哪些策略?
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需求的增速放缓或者停滞是进入成熟期的标志对于企业采取的策略,一般而言进入成熟期的产品是企业利润的重要来源,企业需要尽可能延长成熟期,比如挖掘产品新的卖点、推出更多的产品系列,以便在这段时间获取更大利润.同时,准备开发新的产品以应对即将到来的衰退期.
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